YouTube Shorts guide: How to get noticed
It’s no wonder that short, amusing video snippets do well in an age of short attention spans and social media overload.
Following the seeming overnight popularity of social media short-form video app TikTok – and any platforms that provide Stories, Reels, or other types of short-form, mobile-first content – YouTube has unveiled its own micro-video product, YouTube Shorts.
What are YouTube Shorts?
Here’s how YouTube describes Shorts:
“Shorts is the spot to shoot, share, and binge short videos (think 60 seconds or less) on YouTube. It’s where you can go to start trends, try out a dance challenge, bring your hilarious ideas to life, and more.”
Shorts, like TikTok, have exploded in popularity among both viewers and producers since their debut.
Indeed, many consumers prefer short-form videos to longer-form information and shows.
While older generations may have been perplexed at first, it’s no secret that these applications and their content are extremely popular among users of all ages.
YouTube has consistently demonstrated that material does not have to be long to capture and hold people’s attention. We appear to have come full circle after decades of fighting to eliminate commercial interruptions from television shows and other forms of entertainment and are now actively seeking them out.
What is the point of YouTube Shorts?
While professional video takes time and money to record and produce, YouTube Shorts was created as a mobile-friendly alternative for producers to publish short content on the fly. This encourages individuals to shoot and share in the midst of their daily lives, allowing producers to advertise and develop their channels without the effort of a full-scale video.
Shorts should be created if your audience is consuming material on mobile devices.
Users enjoy this video because it is brief and to the point, and they believe they are seeing the producers in their natural, everyday situations.
While this is not always the case, it does assist to enhance audience trust, which promotes loyalty, which boosts money.
Qualifying Shorts channels earn between $100 and $10,000 each month from their Shorts. Creators appreciate this material since it is quick and easy to create, and they frequently notice significant improvements in total channel traffic as well as higher income.
Because shorts are a new product, the platform is paying close attention to them in order to ensure their success.
Why not take advantage of the extra attention for your brand as well?
Creating YouTube Shorts
Because YouTube Shorts are intended to be fast, on-the-go material, making the films is a breeze.
YouTube explains it in six simple steps:
1. From the app, sign in to your YouTube account. If you already have footage, tap the Create (+) button and choose to Create a Short or Upload a movie.
2. Include audio. Once everything is in place, you may choose music or other YouTube audio to utilize as the soundtrack to your film.
3. Take a video of yourself. Creators may start and stop recording, change the recording speed, create a timer, and even combine several recorded clips.
4. Revise your story. Filters, captions, and text snippets can be added to videos. When you’re through editing, press Next and add a title.
5. Determine your target audience. Add whatever limits you want, and then share it with the world! Once you’ve recorded, edited, and polished your video, it’s time to share it with your target audience.
6. Upload. Tap “Upload,” and you’re done!
General tips for success with Shorts
If you only have 58 seconds, don’t feel obligated to use them all.
The majority of the most popular shorts are 30 seconds or less long.
If you can get your point through or tell your narrative faster, go for it.
Remember to cut out any dead air or superfluous material.
If feasible, try to keep video lengths reasonably constant.
Users prefer to know what they may anticipate. This familiarity might contribute to increased confidence in your brand.
Entertain and inform
How does your material help the viewer? What would entice them to return for more?
Keep users coming back for more by providing essential information while engaging them.
Set expectations with value
Tell people who you are and what you’ll be sharing with them quickly at the start of each video.
Custom thumbnails matter
Shorts may also be viewed like ordinary YouTube videos, and people who come across your shorts in their normal feeds will see video thumbnails.
A title screen or anything visually appealing might be the difference between views and new subscribers and someone scrolling past your material.
If no thumbnail is specified, YouTube will use a still from your video. Do you want to take the risk?
Incorporate catchy titles
Use your title to entice viewers and inform them about the content of your video.
Maintain an entertaining and informative tone.
You get extra marks if you can make them chuckle.
Make YouTube stories that highlight your best shorts and encourage viewers to subscribe and comment.
Keep it simple
Users will almost always be on their mobile devices. Expect them to be unable to notice fine detail or read long passages of text.
Consistency is essential! Keep consistency in:
- Post frequency.
- Subject matter.
- Overall tone and voice.
People want to believe they are familiar with your brand. So make it simple for them.
How to increase view counts on YouTube Shorts
Remove the intro
Intro music and/or displays are ideal for a lengthier video. They take crucial seconds that could be utilized to pique the interest and curiosity of a new viewer.
Viewers anticipate vertical material; do not irritate or mislead them by altering what they are accustomed to viewing.
Jump right in
Jumping in and getting to the point of the video, just as in TikTok videos, will certainly improve views and interaction on Shorts.
Utilize captions and text effects
Increase attention and engagement by using subtitles or text effects.
Loop your shorts
Looping your shorts will extend your watch time.
Many people will watch your film more than time if it lacks a distinct beginning and conclusion – especially if they are not paying careful attention.
You could have more than one chance to get that subscriber this way.
Remember that the longer a video is, the less probable it is that a viewer would watch repeated loops.
It never hurts to ask
On each video, ask people to like and comment on the clips, as well as subscribe to your channel.
Start with one still frame
Each short on YouTube has a one-second delay at the start.
Use this to your advantage by substituting your opening tune with a single frame still of your thumbnail image at the start and finish of each video.
To increase views, use an appealing title and image.
Use pinned comments
To encourage viewers to visit your channel or website, add a pinned remark to each video.
People want straightforward instructions. Again, it never hurts to inquire!
Be careful with music
It might be difficult to time music in Shorts.
An abrupt cutoff makes looping visible and might be unsettling to consumers, prompting them to move on to the next movie.
If you use music, ensure that it flows nicely when looped.
What do many short films with poor viewership have in common?
They don’t explain what they’re about or create expectations for the audience.
Let viewers know what you want them to receive out of your video so that their expectations are established correctly from the start.
Shorts require hashtags, particularly the #shorts hashtag.
Include this in your description and, if appropriate, at the conclusion of your title.
Take a shot on YouTube Shorts
With its tremendous audience growth, ease of usage, mobile-friendly structure, and potential for broad reach, Shorts is worth a shot.
Add in the fact that no expensive equipment or time-consuming production is required, and it appears to be a no-brainer.
YouTube Shorts, on the other hand, are not a panacea. For most brands, they may not be a one-element answer. However, they are an excellent approach to enhance brand and product recognition, reach, and conversions.
Because YouTube is a large brand with greater staying power than younger platforms, it is a reasonably secure location to invest time and resources in developing content for their platform.
Shorts are probably here to stay, so dig in and explore how they might aid your brand’s marketing efforts.
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