SEO

When and how to analyze UX metrics to improve SEO

When and how to analyze UX metrics to improve SEO

There are several SEO tactics available to help increase website performance.

However, most solutions are geared at expanding the number of sessions.

What happens when these users arrive at your website?

According to David Freeman, UX is critical to the future of SEO, and “what is nice for the user is excellent for organic search results.”

We can identify possible conversion obstacles by evaluating user interactions on website navigation menus, measuring scroll depths, button clicks, involvement with form fields, and even JavaScript issues.

Metrics for user experience (UX) may be readily tracked using free and commercial platforms such as Microsoft Clarity, Hotjar, and others.

How to measure UX with Microsoft Clarity

Check to determine if a UX monitoring platform is GDPR and CCPA compliant, if there are traffic limitations, if data sampling or sharing of data with third parties occurs, and the price model before signing up.

Microsoft Clarity is a cost-effective tool for assessing UX since it meets all of these requirements and will always be a free service.

Use your Microsoft, Facebook, or Google account to sign up for Clarity. Then, when you’ve logged in, start a new project for your website.

The Clarity tracking code, which can be found in Settings > Setup > How to install Clarity, must be added to your website. This may be accomplished by manually inserting the code into your webpages or by using third-party services such as Google Tag Manager.

Allow up to two hours for data to emerge in your Clarity project.

When to analyze UX metrics

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Begin by watching session records with JavaScript faults and these odd user behaviors in Microsoft Clarity:

  • Dead clicks. These occur when a “User clicked or tapped on a page with no effect,” which could be users clicking on an unlinked element such as a button, in-text reference or navigation item.
  • Rage clicks. These occur when a “User clicked or tapped in the same small area,” which could be due to a slow website response from a link click or users highlighting text content seeking more information.
  • Excessive scrolling. This happens when a “User scrolled through a page more than expected,” which could be users unable to find the information they need within the content.
  • Quick backs. This happens when a “User navigated to a page then quickly returned to the previous one,” which could be considered a page bounce due to an accidental click or irrelevant content.

You may learn about undiscovered technological concerns, how to enhance internal links, and website design modifications by viewing these recordings.

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You may also store (favorite) recordings that demonstrate intriguing user behavior for later viewing. You may send recordings through email or a URL (which will expire after up to 30 days).

You can locate recordings of interest to you by using the filters. To observe how people are engaging with your localized landing page, filter by mobile devices in the previous seven days of users from Australia who reached the site via a URL that starts with x (including UTMs) and the session lasted more than one minute.

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Heatmap analysis also reveals how people interact with content and which call-to-actions are most successful. Determine which components of a webpage have had the most clicks (on PC, tablet, or mobile) and whether the element is a video, a button, an in-text link, a drop-down navigation option, a footer link, or any other region of the page.

If your page’s main call-to-action isn’t generating enough clicks, try changing its appearance by making it a floating button, a bigger element, or putting other content around it.

The average distance visitors scroll down the page on PC, tablet, or mobile might also vary based on your page design and device responsiveness. Determine how far visitors are willing to scroll to obtain the information they want and whether crucial stuff is being overlooked.

If only a few users are scrolling to the bottom and there are few clicks and interaction, experiment with modifying your page layout and tweaking your content, headers, or multimedia.

Start collecting data today

Don’t pass up the chance to improve your websites with data-driven UX insights. Create an account, insert the tracking code, and begin measuring right away.

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