Twitter is testing a new tool called CoTweets, which allows any two users to cooperate and reach out to more people than just their own followers.
It is a restricted test that is only available to certain accounts in the United States, Canada, and Korea.
Why do we care?
Marketing is all about putting your message in front of the right people.
If Co Tweets are made available to more accounts, expect to see many companies and businesses experimenting with it in order to increase interaction, visibility/brand awareness, and new followers.
What exactly is a CoTweet?
A CoTweet is a tweet that includes the profile images and user names of two authors.
A tweet is shown on both individuals’ accounts and to all of their followers.
A CoTweet can only be the opening tweet in a thread. A CoTweet can contain:
This is how it works. Twitter has given the following information regarding how it works:
- The tweet is created by one author by choosing the CoTweet symbol, and it is subsequently sent to a co-author through direct messaging (DM).
- A co-author must follow you and have an account that is public.
- If the co-author accepts the invitation, the CoTweet is published to each account’s profile as well as their followers’ timelines.
- You can’t change a Tweet once it’s been sent. You must remove the tweet and begin again.
- If the co-author rejects, the CoTweet invitation will be removed.
- There is no limit on the number of CoTweet invites you may issue.
- You have the ability to prevent any accounts from sending you a CoTweet request.
If you created a CoTweet but no longer wish to be linked with it, the sole alternative is to remove the tweet.
If you are a co-author of a CoTweet and wish to remove yourself, click the three dots and then Revoke CoTweet.
You can read more in Twitter Help Center.
All CoTweets might be removed. “At the end of this trial, we may switch off this functionality, and any CoTweets that were made may be erased,” Twitter cautioned.
Assuming Twitter deems this experiment a failure, all material created by members of the test group may simply be erased.
Given their contention that an edit button would “change the record of the public discourse,” this caution seems dubious. Wouldn’t Twitter eliminating CoTweets change that record?