Your hidden weapon is your search bar. How can you assist enhance the site search experience once a visitor has arrived at your site? What can you do to make sure you’re addressing their requirements when they’re on your property?
You’ll know what they want to gain out of your site and optimize their search experience after you separate the sorts of visitors to your site – informative, search purposeful, navigational, and transactional. You’ll also have a better understanding of what you can achieve with those specific visitors.
In his instructive SMX Advanced presentation, Jonathan Meyer, senior solutions engineer at Hawksearch by Bridgeline, will demonstrate how to improve your site and convert searches into purchases. By dissecting the four sorts of search personas, you’ll have a better understanding of how to use your website’s architecture to best serve your ideal customer while boosting your chances of brand loyalty.
Following this presentation, you will be able to break down your site into essential aspects that will drive conversion, route customers to the exact appropriate product for purchase, and uncover new chances to increase the value of every shopping basket.
Learn how to enhance consumer trust by having resources ready to give what your visitor is seeking by watching the webinar.