TikTok Brings Account Management To Third-Party Tools
Businesses will now be able to manage their TikTok accounts using third-party social media management companies.
Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social are among the first to be integrated.
This is the latest move focused on making it simpler for advertisers to engage with people on TikTok’s Marketing Partner Program, which was introduced in September 2020.
Integration Allows Marketers to Manage Content via Third-Party Apps
This connectivity with third-party applications makes it easy for businesses to integrate TikTok marketing into their workflow.
TikTok aims to assist companies to achieve more success on the platform by integrating content management, scheduling, and publishing capabilities into existing solutions.
Businesses will be able to utilize third-party solutions to monitor conversations in the comments sections of their videos, in addition to scheduling and releasing content.
This will increase the number of possibilities to interact with audiences and measure analytics in real-time.
According to Melissa Yang, Tiktok Head of Ecosystem Partnerships, in a news release:
“At TikTok, we’re continuously exploring new ways to make it easier for marketers to create excellent content that connects with their audiences.” We are thrilled to welcome our new Content Marketing partners to the TikTok Marketing Partner Program and to be working with some of the industry’s most trusted partners. These partners will provide marketers easy, effective solutions to help them generate content on a regular basis, obtain vital performance analytics, and meaningfully interact with their communities.”
This collaboration should enable marketers to improve their content for increased engagement by offering a deeper knowledge of their consumers and the sort of material they engage with.
Brands Can Monitor Cross-Platform Performance
This connection will allow digital marketers to monitor all of their social media accounts from a single platform, providing insights into what sort of content works best on each social media site.
By monitoring key performance data, marketers will be able to establish more successful social media campaigns and increase engagement across all social media platforms, not only TikTok.
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