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How Much Does a Custom WordPress Theme Cost?

Do you want to know how much a custom WordPress theme costs?

Creating a custom theme provides you with a lot of control over the layout and style of your WordPress site. Many individuals, however, do not choose a custom theme because they believe it would be costly.

In this post, we will discuss how much a custom WordPress theme costs, as well as some strategies for saving money and avoiding overpaying.

What is a Custom WordPress Theme?

A bespoke WordPress theme has a distinct look, layout, and set of features tailored to your specific company requirements.

There are several free and paid WordPress themes available, but a custom WordPress theme allows your company or brand to stand out with a distinctive appearance.

The advantage of using a custom WordPress theme is that you are not constrained by the limits of a pre-existing template or layout. You have complete control over your website and may have any unique functionality implemented into your theme.

Create Custom Themes Using a Plugin vs Hiring a Designer

When building a WordPress theme, you now have a plethora of choices to pick from. You may utilize DIY theme builders on your own or engage a freelance designer or firm to produce a WordPress theme.

Let’s examine whether utilizing a plugin or employing an expert is preferable.

Using a WordPress Theme Builder Plugin

You don’t have to rely on someone else to design and build a custom WordPress theme for you anymore.

SeedProd is a WordPress page builder that makes it incredibly simple to design a custom theme from the ground up without coding. It provides pre-built templates to help you get started fast, or you can utilize a blank template to develop a custom theme.

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You can then quickly alter every feature of your theme with the DIY drag and drop page builders.

Simply drag and drop blocks into your theme, rearrange their order, modify the color, size, font, and background picture, insert your logo, and change everything in the template.

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Simply drag and drop blocks into your theme, rearrange their order, modify the color, size, font, and background picture, insert your logo, and change everything in the template.

Hiring a Designer and Developer to Create a Custom Theme

On the other hand, depending on your requirements, you may be able to locate someone who can design as well as construct the site. However, it is difficult to find someone who is proficient in both design and coding.

Because they have designers and developers on their staff, a full-service firm is a one-stop shop. This is also why agencies are typically more costly. You may also hire a freelance designer and developer separately and handle the project yourself.

However, because design and development is a creative process, project costs vary depending on talent, experience, and inventiveness.

WordPress development firms with a good reputation may charge more than an individual developer or freelancer.

A well-known WordPress developer may charge more than an agency.

Furthermore, submitting change orders to make changes to a theme might increase the cost of development.

Keep Costs Low by Having a Clear Scope of the Project

Whether you hire a professional or use a theme builder plugin, having a defined scope of the project is a good way to keep expenses down.

For example, while building a house, you normally have a wish list of characteristics such as 4 bedrooms, 3 bathrooms, a living room, and so on.

You should create a similar list for your WordPress website and include all of the features that you desire, such as:

  • Editable home page with a testimonial slider and a list of services
  • A contact page with a contact form and a Google map with directions is available.
  • The art will be displayed in a gallery space.
  • Section of the blog with social media sharing buttons

A precise list makes it easy for someone to provide you with an exact price. It also helps you stay inside your budget by limiting revisions or change-order fees.

Factors that Affect the Cost of a Custom WordPress Theme

The cost of the project varies depending on the requirements because each custom WordPress theme is designed especially for the individual customer.

Some of the things that will influence the pricing of your custom WordPress theme are as follows:

Features, Functionality, and Expectations

Adding more features and functionality to your custom theme can lengthen the development process and raise the cost. Clients frequently have higher expectations than their budget permits.

High-quality work with bespoke features will take longer and hence cost more.

Similarly, paid WordPress plugins may be required to gain the functionality you desire for your website. This will increase the cost of creating a custom theme.

Change Orders and Reviews

If you change the scope of your custom WordPress theme project in the middle of the process, then this can significantly increase your cost.

While modest adjustments are acceptable, freelancers and agencies frequently charge change-order costs for larger alterations.

Hosting, Maintenance, and Support

A custom WordPress theme does not include WordPress hosting, website maintenance, or support once the job has been completed.

Some agencies and freelancers may charge a fee for these services.

How Much Does a Custom WordPress Theme Actually Cost?

Because there were various aspects to consider, it was previously incredibly difficult to describe how much a custom WordPress theme costs in definite numbers.

However, if you use a drag-and-drop WordPress page builder, the cost of creating a custom WordPress theme is greatly reduced.

SeedProd, for example, has a theme builder in its Pro plan, which starts at $199.50 per year. You may simply utilize the plugin to create your own custom WordPress theme. Plus, when you include the cost of web hosting, domain name, and an SSL certificate, you can easily create a custom theme for less than $500.

Even a huge number of freelancers now utilize drag-and-drop page builders to design custom WordPress themes since it allows them to construct bespoke websites faster.

For more information, visit our full article on how much it really costs to construct a WordPress website.

When you engage a freelancer or an agency, the cost of a custom WordPress theme for a business/personal website might range between $1,500 and $5,000. A bespoke WordPress theme with extra built-in features or associated plugins might go from $6,000 to $10,000.

Read More: 5 Best WordPress eCommerce Plugins Compared

It is not unusual for custom theme project fees to exceed $30,000 if you have a complicated enterprise-level project.

As a result, we strongly advise using a page builder to design a custom theme because the overall cost will be reduced and you won’t have to spend as much money on freelancers and agencies.

How to Avoid Overpaying for a Custom WordPress Theme?

As a result, we strongly advise using a page builder to design a custom theme because the overall cost will be reduced and you won’t have to spend as much money on freelancers and agencies.

When possible, find live website examples for inspiration.

Having a precise objective and a list of influences greatly helps with the design process.

You may create a list of websites and describe what you appreciate about each one.

This offers the designer a clear picture of what you want, which saves modifications and total costs.

Use Premium Plugins vs Custom Built Functionality

Because it is more efficient and saves money, most competent WordPress pros would always select a paid WordPress plugin over constructing it from scratch.

However, as a consumer, we always advise you to conduct your own research. Often, the developer you select will have alternative options, and it’s critical that you understand why they chose one plugin over another.

Customize Premium Themes vs Build from Scratch

Finding an existing theme that includes 90% of what you want is one method to dramatically decrease costs while still achieving a ‘unique’ appearance and feel. While this violates the bespoke theme notion, it has the potential to dramatically cut total costs.

WordPress page builders with powerful drag and drop functionality, such as SeedProd, Beaver Builder, and Divi, have given rise to an entirely new business called Website Assemblers. They come with a variety of templates, so you can quickly select one and adjust it to meet your needs.

Professional website builders employ pre-existing WordPress plugins in conjunction with a drag-and-drop page builder to create a custom-looking WordPress site at a considerably lower cost.

Find the Right Developer or Agency for a Custom WordPress Theme

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Because of its simplicity of use and low barrier to entry, a diverse variety of individuals and businesses provide custom WordPress theme services.

Finding a developer or agency with the necessary expertise and skill set might be challenging. Especially when many ‘website assemblers’ also identify as developers.

Here are some resources for finding skilled developers for your custom WordPress theme project.

Codeable is our top recommendation for discovering high-quality WordPress developers who have been validated by an expert team. You may post your project and obtain a free estimate there.

WPHired is an employment platform where you can list your WordPress openings. Developers can then apply for the position, and you can talk to them about your project. You must seek for developers who have suitable experience and expertise.

WordPress Careers Another WordPress-specific employment board where you can post positions and conduct interviews with developers.

Upwork is a platform where you can post a job and interview developers from all around the world. This would enable you to discover developers at a lesser cost. It is a massive community of designers and developers of various skill levels and experience.

With its distinctive style and specific functionality, a custom WordPress theme may make your website stand out. However, not all newcomers and small enterprises can afford to do so straight away.

If you are just starting out, you may construct your website theme for a fraction of the price by using a page builder like SeedProd or a premium multipurpose theme.

A custom theme provides you with distinct branding, bespoke design, and tailor-made functionality to help you expand your business faster and get an advantage over your competition.

We hope this post has given you a better understanding of how much a custom WordPress theme costs and how to avoid overpaying.

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