Google Search Console performance report includes a comparison function. This comparative function appears to let you compare clicks, impressions, and other data by query or page.
It turns out this is not new, it has been around for a while and I had some brain fog. I have updated the story to reflect this is not new and decided to leave it up, as it may help others.
This is how it seems. Andrew Shotland published images of this on Twitter, demonstrating how the compare tool allows you to enter two parameters or strings and compare them. In this case, he is contrasting inquiries featuring the word “new” with queries containing the word “tool.”
When you enter any of these criteria, you will discover a comparison tool.
Following the application of these settings, the following report is generated:
Google Search Console Performance report
More details. There is a help document available that has more details on this saying:
Data can be compared between two values in any one grouping dimension, regardless of whether it is the presently selected grouping. For example, you may compare clicks between two dates (this week versus last week) or two countries when they are grouped by Query (USA vs France). When comparing by page or search appearance, the metric computation for CTR, impressions, and clicks might alter. When comparing values for a single measure, the results table will include a Difference column that allows you to compare values in each row.
To compare group data:
- Comparison is managed by filters (for example, Date or Search type). Either edit an existing filter or click New to add a new filter.
- In the filter properties dialog box, choose Compare.
- Add the dimensions or times to compare, and click Apply.
- You can have only one comparison at a time. Adding a new comparison filter will replace an existing comparison. For example, if you are comparing dates and then add a comparison between countries, the country comparison will replace the date comparison.
Why do we care? It’s always a good idea to include more advanced reporting options that may assist you examine your site’s performance in Google Search. Drilling down into individual inquiries and comparing them to one another, or drilling down into specific pages and comparing them to one another, may be quite valuable in troubleshooting SEO difficulties.