Google introduced this morning a new method for verifying your site and property in Google Search Console.
Google Search Console now supports DNS CNAME verification, the search firm revealed on Twitter.
This is how it works. When you add a new property to Google Search Console, you may validate it using a variety of techniques. Among these approaches are:
- HTML file upload
- HTML tag
- Google Analytics tracking code
- Domain name provider
- Google Tag Manager container snippet
- Google Sites
- Google Domains
Google now provides a new DNS mechanism, CNAME, which was previously available in the old Webmaster Tools but is no longer available in the new Search Console interface.
This is how it seems. Here’s an example of the new CNAME method:
Confused? Yes, I thought so. Google has long provided DNS verification. Google’s Daniel Waisberg confirmed that DNS verification was only allowed in Google Search Console through TXT. He did subsequently clarify that the previous Google Webmaster Tools were used to allow for CNAME DNS verification.
Oh wait! Actually, the CNAME option was available in the old Google Webmaster Tools, so maybe that's the reason you remember it!
— Daniel Waisberg (@danielwaisberg) July 20, 2022
Why do we care? We now have another technique for verifying your property in Google Search Console. This removes one more reason for your engineers not to authenticate your site in Google Search Console. If you or your engineers prefer CNAME DNS verification, you may now use it in the future.