Google launches video health tools to help publisher monetization
Maximizing the return on video inventory is likely to be near the top of most publishers’ priority lists. Google’s new video-specific capabilities are on their way to customers who use Ad Manager.
The new tools are included in the Programmatic Video Health Tools and real-time video reporting, both of which aim to use automation to swiftly expose insights and information.
Programmatic video signals
This card will generate views that display performance across the various video platforms that are being used.
App/web domain, viewability, and audience information are some of the components that are automatically reported on. Users will also be able to observe how each affects revenue.
“Publishers with strong programmatic inventory signal coverage get an average 25% revenue uplift compared to inventory with poor programmatic inventory signal coverage,” according to Google.
The Video Ad Serving Template (VAST) errors insight cart can assist with reporting issues on missed ad requests. This automatic view will display the number of inventory issues due to incorrect settings or faulty creativity.
These can also be sorted to identify faults that have the greatest impact on income.
Video performance alerts
Publishers will now be able to create personalized notifications depending on the criteria that are most relevant to them. Video Performance Alerts may generate a personalized email depending on campaign data and dimensions. Video Performance Alerts is presently under beta testing.
Real-time video reporting
Finally, real-time video reporting will assist consumers in resolving issues faster.
This is for individuals that serve advertisements on YouTube using Ad Manager and want to test ad delivery and see ad requests, important values, and information on the winning line items.
Why we care: Publishers that run video advertising using Ad Manager have more tools to help them detect and resolve campaign difficulties. These technologies automate troubleshooting, which should save publishers time and money.
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