Google adds learning video rich results
Google has added structured data markup support to their new learning video rich results.
This is a new type of rich result that may be displayed in English desktop and mobile search results, particularly for searches relating to academic learning material.
What are the outcomes of learning videos?
According to Google, these are films that include “educational level and idea and skills addressed in the video,” as well as learning-specific information with structured data. “Learning Video markup is meant to increase the exposure of the video’s instructional material.” Google noted, “The markup can contain information about the many concepts and skills covered in the movie.”
What they appear to be. Google shared the following screenshot as an example, however, we have yet to see a raw learning video rich outcome in the wild:
When it becomes apparent. Google stated that while looking for academic learning content on desktop and mobile, learning video results may be displayed in English in all locations where Google Search is available.
Guidelines. Here are the guidelines for using learning video structured data:
- In addition to Learning Video markup, you must add the VideoObject required and recommended properties.
- The video must be publicly available to watch without a subscription.
- The total video duration must be a minimum of 30 seconds.
- Learning Video markup must be added to a page where users can watch the video. It’s a bad user experience to point users to a page where they can’t watch the video.
More technical details can be found in this help document.
Why do we care?
If you provide learning videos, educational films, or how-to videos, you should consider adding this new structured data markup to those sites. Anything you can do to improve the quality of your Google search results will help you get more clicks and maybe more conversions.