9 ways to become an SEO problem-solver

9 ways to become an SEO problem-solver

SEO is a significant deal. Yes, it is made up of many little parts. Some were linked, some were not.

We’d all like to be on track, on schedule, and have everything go as planned.

However, the fact is that something will fail to work as intended or a resource will fail to arrive.

That is why, to some extent, SEO is built on problem-solving in general.

Because SEO bottlenecks and problems are unavoidable, we must be prepared for them and know what to do.

Some SEOs are excellent thinkers, while others are excellent implementers. Few people excel at both. Everyone has distinct talents and degrees of expertise in the disciplines of idea creation, strategy building, and tactical implementation.

What does it take to be an effective SEO problem-solver, with so many parties and factors involved? Here are nine strategies for being an SEO issue solver.

Read More: Creating SMART SEO Goals For Your Enterprise Business

1. Understand your stakeholders (all of them)

SEO success (fair or unfair) is frequently assessed by non-SEOs while also being held back or negatively influenced by others.

Problem-solving becomes simpler when you understand the expectations, anticipate potential hurdles, and have a complete context. Whether it’s business politics, varying degrees of expertise of SEO topic matter, or dramatically diverse performance and timeliness expectations, you need to know all the actors and anticipate what problems may lie ahead.

The more you manage the stakeholder mix and expectations, the easier it will be to fix difficulties and stay on track when they arise. And, sure, that is a “when” rather than a “if.” I’m not being sarcastic, but nothing ever happens as planned.

2. Set up roles and communication plans

There are specific persons with whom you collaborate in addition to the entire range of stakeholders. People on your team, inside your agency, within your department, and/or other functions, whether agency-side or client-side, may fall under this category.

You will need others to be successful unless you have the talents and duties of a writer, designer, developer, and approver in addition to SEO.

Define your roles and duties. Know who your go-to folks are for the many functions you require. Learn about their processes and align them with yours.

Understand the difference between lead times and turnaround times. Assure them that unexpected demands and events will occur.

Make it clear what you know you need and what you could require, as well as how time and responsiveness will affect SEO success. Create allies and incorporate them into your problem-solving and troubleshooting processes, and strive to achieve as much agility as possible with your resources.

Read More: How to audit your site’s backlink profile SEO 2022

3. Maintain baselines and goals

In any SEO campaign, you want to have as much impartiality and cause and effect as possible.

There are so many ambiguities and gray areas that, without baselines and targets for where the effort is headed, you may get well off track with resources, why something isn’t happening as planned, and more.

There are frequently several approaches to achieve your objectives. We can become lost in a technical issue if we can’t connect it to a baseline or influence a goal.

We can also take a step back and prioritize your work if we encounter resistance or a bottleneck, such as learning that a dev update to remedy a technical issue could take six months.

4. Leverage your strategy and plan

First and foremost, I hope you have a well-defined strategy and plan. Take a step back and work on it if you don’t have it or your baselines and goals (mentioned above). Otherwise, it is difficult to be proactive and lead the SEO effort since you will continuously be chasing down difficulties.

You may expand on the objective components of the campaign or cause that your baselines and goals aid your strategy and plan.

As I mentioned in the introduction, SEOs can be brilliant at large picture strategy, some at specific implementation, and many have a variety of experience and favorite elements of the job (technical vs. content, etc.).

Unification around a strategy and plan will help you choose how hard to press for a single remedy vs moving on to larger impact issues. It does, however, allow you to change your expectations. If the content writer or review process is booked for months in advance, you can raise a red signal about how this will create a change in the plan and projected timeline, and what this may do to push outcomes back.

Using your plan and any adjustments that occur to manage expectations will assist you in obtaining resources for engaging people who can assist you.

Read More: 3 changes coming to Google Ads audience features

5. go off-script and be agile

Even with the finest strategy and all the resources available, things frequently unfold in ways that we do not predict or project.

Yes, we go through all of the title and meta description tags and make sure they are “exactly” optimized. However, we may discover that there are still difficulties with duplicate tags or how they are indexed.

  • Should we check off the box and move on?
  • Should we do another round of optimization?
  • Do we need to get a developer or copywriter involved?
  • Should we start doing other things in the plan in parallel?

Again, things don’t always go as planned. We must sometimes double down in specific areas.

Finding the correct mix between altering the strategy and being flexible as you go and sticking to the plan is perhaps the most critical troubleshooting or problem-solving talent that an SEO can have.

6. Develop technical skills and/or resources

Finding the correct mix between altering the strategy and being flexible as you go and sticking to the plan is perhaps the most critical troubleshooting or problem-solving talent that an SEO can have.

You can dive deeper into problem-solving directly if you can dig into the XML sitemap, robots.txt, HTML code, or other associated elements yourself.

At the very least, you must be able to quarterback a situation by pooling your resources.

However, if you have the skills to solve problems yourself or speak the same language as others and be very prescriptive and direct with your resources, you will have a greater chance of finding a satisfactory answer and hopefully sooner.

7. Have content backup plans

One of the leading causes of deviations in plans and performance is a failure to obtain the required quality and amount of material.

I don’t know many SEOs who are still producing or editing content.

Typically, SEOs rely on a customer, another resource, or a partner to write and produce content.

Legal and compliance considerations shape this in several businesses.

Even if you have a content schedule that has to be established, content resources might become filled up.

  • What happens when your content resource is unavailable or gets off track from the initial plan?
  • Do you have backup resources?
  • Do you go deeper into technical and off-page optimization to compensate?

Being a problem solver is one thing when content isn’t doing well. It’s another thing entirely when you can’t find the information you require.

8. Be patient, but don’t wait

Be a team player who respects your partners and the resources with which you cooperate.

Pushing too hard and/or being impolite will not help your cause. Give some mercy and patience, but don’t wait too long.

If you’re stalled on content (as mentioned above), a dev edit, a technological upgrade, or any other unique resources outside your control, look for methods to rearrange things in the plan.

To keep things going, you may always prioritize link building, tag updates, or some other form of audit or update.

It may need some ingenuity, but don’t sit around waiting for others. Continue to make progress.

9. See roadblocks as opportunities

My tone was probably rather forceful since there would be difficulties, blockages, and issues to resolve.

This is the nature of SEO and the internet in general.

A problem-solver mentality is important.

Accepting this fact and being optimistic in the face of hardship, being a realist, and convincing others of this reality are all crucial.

SEO is difficult for everyone. With our website and approach, we strive to be the best.

Everyone would be good at it if it were simple, and we’d have a different set of difficulties.

Read More:

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button