5 Automotive SEO Best Practices For Driving Business In 2022
- Develop Original Automotive SEO Content And Incorporate Rich Text Snippets.
- Incorporate Video SEO Into Your Marketing Strategy.
- Make Sure Your Entire Site Loads Beautifully On Mobile Devices.
- Add Autodealer Schema And Claim Your Google Business Profile.
- Leverage Strategic Relationships For Link Building
Whether you run a car and truck dealership, a tire store, or any other form of the automotive business, search engine optimization (SEO) is an essential component of an effective marketing effort.
Indeed, in many industries, including automotive, digital marketing spending now outpaces traditional advertising.
Since 2015, automotive marketing professionals have boosted their SEO expenditures dramatically.
while spending on traditional channels such as TV has remained stable or even reduced throughout the automotive sector.
Many serious car shoppers start their searches on websites like EveryCarListed.com or TrueCar, and they spend roughly 14 hours investigating dealerships, prices, and reviews before calling a company like yours.
Furthermore, 53 percent of mobile and desktop users prefer organic search results to sponsored adverts.
All of these statistics point to one thing: SEO is a set of methods you can’t afford to ignore in 2022.
Automotive SEO, on the other hand, is not a set it and forget it approach.
Every year, Google updates its algorithm 500 to 600 times.
To stay on top of these changes – and at the top of Google’s search results – you must understand what variables are important.
Are you ready to begin?
Let’s look at the most effective SEO methods for car dealerships and other automotive businesses in 2022 – and how you can use them to bring new prospective consumers to your website by incorporating them into your SEO plan.
1. Develop Original Automotive SEO Content And Incorporate Rich Text Snippets
Although a website may be a useful tool for reaching buyers outside of a dealership’s designated market area (DMA), determining how much material to publish on each page of your website can be difficult.
While it’s true that Google loves sites with 1,600 words or more, most visitors won’t read more than a few hundred words on every page.
However, for in-depth material such as automobile blog entries, Google prefers greater word counts.
While estimates differ, most experts put the ideal blog post length somewhere between 1,500 and 2,400 words.
Marketers generally believe that you’ll be fine with a post length of roughly 1,600 words, give or take a few hundred words.
Ones of this length often outperform shorter posts as long as they are creative and distinctive. and relevant (see Technique #2 below for more on this).
This conclusion is astonishingly consistent across all business kinds, including car dealerships and other automotive enterprises, as well as across all geographical areas globally.
When writing blogs and creating web pages, make sure your web developer or SEO specialist includes rich snippets.
Rich snippets are pieces of code that instruct Google what text to show when it summarizes a website in search results.
Rich snippets, when combined with schema markup (explained in Technique #4 below), can ensure that your pages stand out from the crowd, with aesthetically appealing messaging that entices customers to click.
2. Incorporate Video SEO Into Your Marketing Strategy
If you’re in the car business, you know that video SEO is essential to reaching potential customers.
After all, auto dealerships are one of YouTube’s most popular categories.
And, because YouTube is the second most popular search engine, it’s critical that your videos be correctly optimized to show in search results.
According to studies, internet users are much more inclined to watch a video than read a block of text. You may drastically enhance your chances of getting seen by potential buyers by optimizing your videos for search engines.
Additionally, videos are more likely to be shared on social media, which means they have the potential to reach an even larger audience.
Fortunately, you can boost your auto dealer video SEO by following a few simple guidelines.
- First and foremost, ensure that your videos are keyword-rich. To help your movies rank better in search results, use important keywords in the title and description.
- Second, make your films brief and to the point. Nobody wants to sit through a long, dull vehicle commercial. Aim for no more than two minutes.
3. Make Sure Your Entire Site Loads Beautifully On Mobile Devices
By 2022, mobile devices such as smartphones and tablets will account for more than 57 percent of all web traffic (up to 12 billion searches).
However, the average bounce rate for mobile users is 51.6 percent. This can occur when a website fails to load correctly on their device — and the majority of those clients never return for a second look.
In other words, of the 18,000+ car dealerships and other automotive firms in the United States, those who ignore mobile searches risk losing more than half of their prospective customers.
That’s a lot of profit margin to throw away.
The good news is that by launching a beautiful mobile version of your website, you can capture that market share for your own car business.
A relatively talented web developer can ensure that your site detects mobile browsers automatically, identifies each user’s screen dimensions, and modifies every page to seem tailor-made for that individual’s display.
Your search rank will grow as more mobile consumers spend time on your site.
4. Add Autodealer Schema And Claim Your Google Business Profile
You may have seen large comprehensive info boxes about local businesses appearing at the top of your Google search results recently.
These business profiles use information from a company’s Google Business Profile to display color images of the business, a map with directions, and features such as open hours, contact information, and even popular times to visit.
You can create your own giant colorful box by obtaining your free Google Business Profile (GBP), which only takes a few minutes to complete.
Next, request that your web developer or automobile SEO professional apply schema markup to your website’s most popular pages.
Schema markup code instructs Google on how to arrange and display information found on your sites, such as photos, street locations, open hours, and rich text snippets (as described in Technique #1 above).
Make sure to include the AutoDealer schema, which Google will use in conjunction with your Google business profile to produce a display box at the top of prospective consumers’ search results.
After you’ve created your Google Business Profile, remember to ask each satisfied customer for a favorable review.
Positive reviews can raise your local search ranking, add essential social evidence to your profile on search sites, and significantly increase the chance of your company appearing in search results on Google Maps and other GPS applications.
5. Leverage Strategic Relationships For Link Building
The more third-party sites that connect to your pages, the more trustworthy and relevant your company seems to Google, especially when those inbound links are generated by relevant keywords.
Inbound links, often known as “backlinks,” are the foundation of an efficient link-building plan that, when executed correctly, may generate a flood of organic search traffic to your site.
The idea is simple: contact the owners of businesses and other organizations with whom you collaborate and ask them to link to certain pages on your website.
For example, if you want to direct visitors to a page named “Miami Florida BMW Dealership,” you might approach a local car parts wholesaler and explain why they would profit from doing so.
Obviously, link building takes practice.
Begin by asking for inbound links from local companies and groups whose opinions Google appreciates highly when it comes to backlinks.
Consider requesting inbound connections from local organizations and sports teams you support, as well as suppliers you work with.
In short, updating your automobile SEO plan for 2022 doesn’t require much — just some creative content, video and mobile optimization, Google Business Profile management, AutoDealer schema, and link development.
Master these strategies, and you’ll be able to take the lion’s share of the automobile market in your area.