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3 ways to dominate with Google Auction Insights and search intelligence

While marketers have conquered several hurdles in recent years. the second half of 2022 is shaping up to be substantially different from the first.

Unprecedented macroeconomic issues, such as rising inflation. food, and energy expenses, and the Ukraine crisis, are having an influence on our business.

The hiring process is slowing, and the pressure is on.

You will almost certainly be expected to accomplish more with less. since funds may be prioritized and slashed in particular areas.

On the other hand, Google Search ad expenditure is increasing.

It is the channel that is constantly active, has the highest conversion rate, and will not go away.

Read More: What’s the biggest hidden secret in Google Ads?

This component of the marketing mix is consistent and reliable, but are the campaigns successful?

Are they influencing sales? Contributing to lead generation?

Auction Insights is a fantastic tool that we’ve all grown to rely on to analyze campaign performance in comparison to competitors.

Search intelligence provides an additional degree of granularity to keep you one step ahead of your competitors.

In this interesting SMX Advanced session, Ashley Fletcher, VP of Marketing at Adthena, will discuss three simple search intelligence methods that can help you conquer your competitive environment. He also discusses L’Oreal and Avanti West Coast rail use-cases.

 

Join Ashley Fletcher, VP of Marketing at Adthena, in his insightful SMX Advanced presentation to learn about three simple search intelligence methods that can help you conquer your competitive environment. He also gives examples from L’Oreal and Avanti West Coast trains.

You’ll be able to save time with competitive monitoring, track results over time, and examine your competitor’s spend and ad text after this session.

The presentation will teach you how to utilize data to make better ad campaign decisions and how to dive into search intelligence to learn why some advertisements are effective in order to eventually win the competition.

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